I’ve adopted a minimalist approach to this week’s Friday mail. No long arduous descriptions. No theme. Just stuff that caught my eye.
Enjoy!
I was think of the various housing authorities we have as clients and thought that this site’s navigation was different – engaging and well executed.
This site takes a different approach to surfing, by integrating [...]
The guys at Ogilvy London have just released this new making-of video, showing the behind the scenes trickery involved in their latest viral campaign for BP Ultimate. Aside from the notion of watching an advert being created (Sony adopted this approach with the Bravia ‘exploding paint’ ads), it got me thinking about how it could [...]
Just seen the latest stats on the Susan Boyle saga – over 103 million views worldwide. Just incredible. Compare that to the number of views on Barack Obama’s speech on “A more perfect union” – only 7 million. Difficult to understand how people prioritise, really.
It will be interesting to see how many tune in [...]
