Posts Tagged ‘Social Media’

Friday mail (the long one)

14, Feb 2011

Its been a few weeks since I’ve written a Friday Mail and my attempts to find a suitable ghost writer have been continually scuppered by a deluge of work and a surfeit of bodies. This is not to say that digital development has stopped (it never does), nor that my ongoing research has fallen by [...]

No system is a match for a stupid employee

6, Sep 2010

It is about this time of year that people start putting thoughts to future plans. The indicators are usually threefold – the number of glowing faces around the office as people return from Summer sojourns in far off places; the submission of budget requests for the forthcoming year (and the inevitable requests for proposals from [...]

The land of the free

23, Jul 2010

One of the wonders of the modern world which has been fuelled by the internet, is the amount of hugely valuable information that is freely available. It is possible to go to university or to learn a musical instrument, listen to music or watch TV, to learn languages or research cultures, to teach yourself how [...]

Coca Cola sets out the rules for Social Media

9, Feb 2010

We receive numerous questions about setting out the ‘rules’ for using social media, with most of our clients bogged down in legal ramifications. One of the things we promote is that, rather than trying to manage every existing (and new) social media channel that arises, it makes more sense to set out some guiding principles. [...]

Rock the nation!

3, Jul 2009

There was a lot of publicity around the recent blocking of social media sites by the Iranian government in an attempt to limit the publication of adverse news on the Iranian elections (I like this blog’s view). More recently, the Chinese government has decreed that all new PCs come equipped with PC screening software in [...]

Crowd or cloud?

22, May 2009

Our theme for this week is all about the power of the cloud and the crowd. We have talked in many a Friday mail about how the digitisation of media is making it easier for individuals to group together for collective benefit, without having to be encumbered by huge infrastructural or set up costs. We [...]

to boldly go…

11, May 2009

Ok. Russ has set me a challenge to see if I can get a William Shatner video into a Friday mail. Easy. This week’s theme is about the use of YouTube as a channel for communicating with key audiences. In a testament to films I thought we would feature the good, the bad and the [...]

Seeing red

13, Mar 2009

For those of you who haven’t noticed, today’s happens to be Red Nose Day. Whilst Red Nose Day represents a chance for the less inhibited of us to do something extroverted in the name of charity, it got me to thinking about how the web has really helped advance the cause of charities by simplifying [...]

Social Media examples

4, Feb 2009

In a modern day example of how Social Networking tools can be used as a powerful support mechanism in our day-to-day working lives, we recently received an enquiry from the Director of Global People Marketing and Communications at a major Blue Chip consultancy asking for help.     The person in question had been given [...]

January: a time to flex those mental muscles

3, Feb 2009

January is always an interesting month. The juxtaposition of emotional ‘spring cleaning’ that always goes on, combined with the release of budgets for new projects and activities, results in a flurry of activity, which allows us to revisit to same questions or issues with a particularly positive point of view. And perhaps thanks to the [...]


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