Posts Tagged ‘Social Media’

Coca Cola sets out the rules for Social Media

9, Feb 2010

We receive numerous questions about setting out the ‘rules’ for using social media, with most of our clients bogged down in legal ramifications. One of the things we promote is that, rather than trying to manage every existing (and new) social media channel that arises, it makes more sense to set out some guiding principles.
Coca [...]

Rock the nation!

3, Jul 2009

There was a lot of publicity around the recent blocking of social media sites by the Iranian government in an attempt to limit the publication of adverse news on the Iranian elections (I like this blog’s view). More recently, the Chinese government has decreed that all new PCs come equipped with PC screening software in [...]

Crowd or cloud?

22, May 2009

Our theme for this week is all about the power of the cloud and the crowd. We have talked in many a Friday mail about how the digitisation of media is making it easier for individuals to group together for collective benefit, without having to be encumbered by huge infrastructural or set up costs. We [...]

to boldly go…

11, May 2009

Ok. Russ has set me a challenge to see if I can get a William Shatner video into a Friday mail. Easy. This week’s theme is about the use of YouTube as a channel for communicating with key audiences. In a testament to films I thought we would feature the good, the bad and the [...]

Seeing red

13, Mar 2009

For those of you who haven’t noticed, today’s happens to be Red Nose Day. Whilst Red Nose Day represents a chance for the less inhibited of us to do something extroverted in the name of charity, it got me to thinking about how the web has really helped advance the cause of charities by simplifying [...]

Social Media examples

4, Feb 2009

In a modern day example of how Social Networking tools can be used as a powerful support mechanism in our day-to-day working lives, we recently received an enquiry from the Director of Global People Marketing and Communications at a major Blue Chip consultancy asking for help.
 
 
The person in question had been given a brief [...]

January: a time to flex those mental muscles

3, Feb 2009

January is always an interesting month. The juxtaposition of emotional ‘spring cleaning’ that always goes on, combined with the release of budgets for new projects and activities, results in a flurry of activity, which allows us to revisit to same questions or issues with a particularly positive point of view. And perhaps thanks to the [...]


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