Posts Tagged ‘Planning’

Accomodating for every whim

11, Sep 2009

Earlier this week I sent a mail out heralding the launch of Monopoly City Streets (http://www.monopolycitystreets.com/): a joint undertaking between Google and Hasbro to create a global interactive version of Monopoly. Now given that Google has a monopoly of the search market with nigh on 80% of all searches going through it, and that Monopoly [...]

The price of poor research

24, Jul 2009

I’ve asked Stephen Dix, our resident copywriter and eccentric extraordinaire, to supply his thoughts for this week’s digital digest.I guess I asked for this… First up is a lesson we’d all do well to learn – that is, don’t use a word if you don’t know what it means. Now, not so much of a [...]

Friday thoughts: evolution or revolution?

7, Nov 2008

Sorry about the diatribe, but it’s been an interesting week; an historic week, even: Lewis Hamilton becomes the youngest Grand Prix winner ever; and Barack Obama becomes the first black president. Both of these are interesting because they demonstrate two extremes of planning a campaign: in the Barack case, an intelligently prepared campaign strategy that [...]


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