Posts Tagged ‘Coca-Cola’

Coca Cola sets out the rules for Social Media

9, Feb 2010

We receive numerous questions about setting out the ‘rules’ for using social media, with most of our clients bogged down in legal ramifications. One of the things we promote is that, rather than trying to manage every existing (and new) social media channel that arises, it makes more sense to set out some guiding principles. [...]

To measure is to know

22, Jan 2010

On my daily commute, I often get talking to the Creative Director of a globally respected digital agency. Aside from his usual moans, which you may recognize (briefing process is “shoddy”, not enough time is ever given to “creative thought”, the “clients never seem to understand” the creative idea etc.) one of our perpetual arguments [...]


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