It’s been a blistering start to the year in just about every quarter. Unless you happen to be a Liverpool fan. Anyway, as the UK economy slowly drags itself out of the mire of the past couple of years, we are seeing the rise of a lot more sites that draw on the power of the collective for good effect. Which is especially useful for helping you succeed in your New Year resolutions!  I decided not to focus on Wikipedia’s 10 birthday, MySpace’s continuing demise or the products that were revealed at CBIT.  So as per usual, we have four categories and one random site.

Enjoy!

A

Getinspired
Struggling for design inspiration? Trying to come up with an engaging but slightly differentiated resolution to a sticky problem? Then Pattern Tap is worth a try. It is a resource of design ideas and executions, nicely categorised into quick access categories. Looking for some ideas about how to display lists? Then click the ‘List’ tab and hey presto, 418 different ideas. Struggling with iconography? Then look at the 200 different types of thumbnails. Simple, intuitive and effective.

GetaGravatar
The term ‘gravatar’ is a neologism that stands for a ‘globally recognised avatar’. Apparently. Anyway, the notion behind this is that, given the explosion of social media requiring soundbyte interaction, making sure that everyone can identify the person behind the comment is an important. Being consistent with this representation of who you are is “SUPER important”, so the logic is that you should create a image of yourself that is associated with every comment or insight you post. I think that this is also called branding…

Getajob
This site is a children’s book, designed to answer the question “what are the strangest jobs in the world”, delivered as a flash site. There are a couple of games to keep you entertained – I particularly like the Sewer Cleaner game. Some content can be translated, but much of the content is in Polish. I’ve no idea why I like it, but I do.

Getsupportfromyourcommunity
We have seen an explosion in the number of community-based support sites recently: Feedbackers.biz and StartUpLift offer low cost support for new to market ideas; Veel provides crowdsourced design support and sites like Sparked make it easy for altruistic consumers to support an organization or cause by enlisting both individuals and groups of company employees to contribute their expertise to a non-profit organisation.  It’s a nice idea and I’d love to see this sort of approach used in either internal or recruitment comms. We just need to think about the ‘what’ and the ‘how’…

Shiftperspective
Tilt shifting is where real-photos are manipulated to look like model photographs. Tilt-shift maker allows you to make your own.  It works better with landscapes.

The Nativity is such a compelling story for a number of reasons, but my favourite is how it challenges our preconceptions. Specifically our notion of status. A human-born deity with the power to change the world comes into being in a setting of abject poverty and humility. He is not a king, nor the son of a king, but the son of a carpenter; witnesses to his birth include cows, sheep and a donkey. Yet without this individual, who came from such a humble setting, our lives may have been considerably different.

So this week I’ve been thinking about the notion of preconception and challenging the status quo. We tell our clients that the Recruitment landscape is shifting, but are we heeding the very advice we are dishing out? In this week’s merry bunch of examples, we draw inspiration from children, from those who are hard of hearing and from those who are forcing us to rethink the way we work. So as you come to think about New Year and the list of things you’ll be looking to change, you could do worse than drawing inspiration from the example below.

Merry Christmas and Happy New Year

Andy

Can children draw the internet?
In a world where the balance between what can be imagined and what can be achieved is precariously thin, it is often those who can approach the mundane from a different viewpoint who come up with an idea that truly stands out from the crowd. Such people are often derided as being childlike and over-playful, but in this intriguing experiment, we are all encouraged to relish  our childishness, as it is in this mode that we are uninhibited by preconceptions and more likely to come up with a great idea. The test is simple: senior level creatives and children are asked to draw the internet. The output is fascinating and displays a level of insight coupled with imagination that would stand us proud.

Hearing with your hands
I’ve had to live with people who are hard of hearing all my life, adjusting the manner in which I speak to my family to make the conversation easier to understand and be involved in. The problem is that deafness and partial deafness isn’t exactly easy to spot and for some reason, people are often reticent to admit that they can’t hear. Sometimes, just to understand what being deaf is like, I try to live life without sound. Think about it – how much of your perception of the environment is dominated by what you hear? Try watching a TV programme from start to end with mute switched on and see what impact it has on the way you perceive the programme. Anyway, in this link, the cast of Glee listen to John Lennon’s ‘Imagine’ as sung by a deaf choir. Sounds strange, but is heart-rendingly moving.

Why work doesn’t happen at work
One of the things that really irritates me is the number of times someone interrupts what I’m doing by asking an inane question that they could quite easily had answered for themselves. Or the long meeting involving all and sundry which could have been done and dusted in a much shorter timeframe between a couple of people. In this engaging and entertaining 15 minute presentation, Jason Fried, the brains behind the hugely successful collaborative work tool Basecamp, discusses how our workplace could actually be counter-productive, providing some suggestions as to how to resolve this. My favourite is No Talk Thursday.

The story of the Nativity & The Digital Nativity
I thought I’d finish with something appropriate to Christmas Eve. For those of us who have ever got involved in acting, a huge challenge is how to provide an interpretation of the playwright’s work that is differentiated and entertaining. Over the past few weeks I have been looking at differing representations of the Nativity and it never fails to amaze me how many different ways there are to articulate what is, when you think about it, quite a straightforward sequence of events. These two videos, which both provide a modern view on the Nativity, have been trending recently and it’s easy to see why: one is tongue in cheek, the other slightly more serious. Both are worth watching.

Friday Festive Fun

17 Dec
2010

Great presentation from TED. I’m testing the beta version of the YouTube player, so if the link below doesn’t appear. sorry!

Earlier this week I came across an interview with Sir Martin Sorrell, where he was talking about the future of advertising. In it he says that content is king. He’s right, but I think that its more than this. Advertising isn’t just about content (rich content though it may be), it is now essential to create a rich, interactive experience into which users can immerse themselves. In the really impressive examples, the participation of the users actually changes and enhances the experience, but let’s not go there just yet…

The best modern careers sites go beyond simply promoting jobs: they provide content that help a candidate gain a deep insight into the culture of the firm that they are looking for. They do this with a range of tricks and tools: 3d panoramics, games, blogs, microblogs, tests, challenges, videos. And the better ones, the ones that win awards, make the experience of accessing that content part of the brand journey.

As a result, I’ve been looking for examples of interactivity, where the user gets more out of a site experience the more they explore. These four examples show how interactive media can help create an immersive experience that crosses a range of differing senses: touch, sound and sight. Can’t do taste or smell yet, but I can’t believe that it’s too far off… maybe we could do that for Nandos?

Enjoy

False
A portfolio site for a Japanese developer, what a better way to showcase your wares that by encouraging a user to interact with it. Some of the pages can make you feel slightly nauseous, but what a fun site! (If you get stuck, select the MENU> icon on the LHS…)

Snowboarding – an interactive experience
We’ve talked before about the use of 3D panoramic in video and I love this example. Drag your mouse around inside the video and watch the video pan out from a range of perspectives. Genius!

Mashup Breakdown
One from our very own DJ Dix. It’s a fun visual way of representing music. You can select different tracks by clicking on the dropdown underneath the page title. Just turn the volume down a bit…

Life in a day: One World. 24 Hours. 6 Billion Perspectives.
A while back, the digerati were asked to help create a feature film that would act as an interactive time capsule that provided a portrait of the world on a particular day (July 24). Individuals were asked to create short videos of some aspect of what they were doing on July 24. User-generated content on a scale that has never before been attempted. In particular they were asked to answer 3 questions and show what they had in their pocket. The three questions were: what do you fear most in your life today? What do you love? What makes you laugh?

The film will premiere at the Sundance Film Festival on January 2011. With Kevin MacDonald as director and Ridley Scott as producer, its going to be something unique and special. Have a look at some of the videos and see what you think…

I’ve talked about 360 degree panoramics before, and just love this. Shame about the ‘Yellow Bird’ branding area at the lower part of the panoramic, but it’s still pretty nice.

A recent BBC interview with Sir Martin Sorrell on changes in advertising. Content is king! It’s c.30mins long. Worth listening to.

Thought you might be interested in this programme that LinkedIn is running with PWC , called Career Explorer

Thought you might be interested in this programme that LinkedIn is running with PWC http://blog.linkedin.com/2010/10/04/linkedin-career-explorer/

TED (Technology, Entertainment, Design) is a fantastic site – a regular source of inspiration. If there is one site that should be part of your weekly digest, this is it. It’s easily digestible, with videos centred on a broad range of topics. No pitching, no sales, just ideas.

Anyway, this week’s mail is dedicated to the 2011 winner, JR. Truly inspirational.

A mixed bag this week – catering for a wide range of needs. Hopefully there will be at least one thing to keep you occupied (the Ralph Lauren video is well worth a watch).

Enjoy

Catering for student needs
I thought I’d start with a nice collection of links and ideas. Read the article and focus on those sites that interest you, rather than trying to visit every single one.

The power of the collective
GruUpy.com was formed by a bunch of guys who one day realized just how much money they’d spend buying electronic crap over the years. They decided that their mission from that day forth was to become purveyors of the cheapest possible gadgets on the planet. Then a few of their friends actually offered to buy some of this stuff from them and lo, gruUpy.com was borne.

Ralph Lauren goes 4D
In celebration of 10 years of digital innovation, RalphLauren.com presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. Watch as the London flagship at 1 New Bond Street disappears before your eyes and is then transformed…

Awesome trailer site for tron
This has kept Dixy and Russ occupied all week. It’s a nice immersive way of promoting something, by broadening the appeal of something by focusing on the category (in this case gaming) rather than the specific game itself.

Thrill of the catch

Fun educative game for children. Nicely executed, too.

Hodes tweets meets needs
The Copywriting team has been manning the Hodes Twitter account for the past few months with a combination of insight, witticisms and topicality. They have done a great job, and our followers have dramatically increased from 20 to 154. I’d encourage you to sign up to the Twitter account if you haven’t already done so. And sign your clients up, too!

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