Archive for the ‘Uncategorized’ Category

Conducting company and competitor research

19, Nov 2009

Recently, I was asked to let someone know what sort of sites I look at when researching a company for a pitch. I’ve put this together and thought it may be of use to you It is not an extensive list, but it should help and once you get into the swing of using them, [...]

Google Streetview goes interactive -360 degree video now available

28, Jul 2009

I’ve just come across Yellowbird, courtesy of an ex-work colleague. The company essentially uses the premise behind Google Street View and applies it to video. The result is pretty impressive. What with the fairly dramatic improvements in Augmented Reality, I’m expecting to see some very cool apps appearing in the next few months…

TV is dead. Long live the TVC.

23, Apr 2009

I confess: I’m an avid fan of the Apprentice. For those of you who don’t know about the programme, it’s a reality TV show where prespective candidates are asked to perform various tasks to determine their suitability to work for one of Alan Sugar’s companies. At the onset of the series, individuals are grouped into [...]

Domino’s debacle postscript – all publicity is good publicity

21, Apr 2009

Following on from the recent escapades of two (now ex) Domino’s employees I have been trying trying to follow up on whether either the damage to the brand has actually impacted the share price.
The clip was posted on April 15 to You tube. Over the day, views on You Tube increased as follows (all CET):
• 562,627 [...]

Hope springs eternal

12, Apr 2009

In these days of manufactured boy bands, media manipulation, short-termism, capitalism gone haywire and “reality TV” it is incredibly easy to be cynical. The daily press is rife with tales of greed, theft, selfishness and extortion; if one were to read each item literally, it would paint an incredibly depressing picture of humanity.
And every so [...]

Preparing for all evantualities?

11, Apr 2009

In all the shenanigans over the UK Chief of Police’s blunder over revealing details of a forthcoming exercise to expose terror cells in the UK, it was interesting to note that ‘Media Strategy’ was deemed to be so important that it was listed on the first page.
I guess that, given the modern use of [...]

The inhibitive power of fear

31, Mar 2009

Amazing. I sit on a global panel dedicated to investigating new and emerging media. Our mandate is to share understanding and experience on emergent technologies and their impact on channel, organisational or audience strategy. The brief is incredibly open and is supposed to encourage and support the testing and discussion of new ideas. Sounds positive? [...]

The financial crisis as explained by Southpark

27, Mar 2009

OK, so its a take on Plato’s frogs, but its still funny.

South Park
Wed 10pm / 9c

Bailout!

comedycentral.com

Joke of the Day
Stand-Up Comedy
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Web design can still be beautiful

9, Mar 2009

Just came across this beautiful use of flash to promote the Chiraumi Aquarium. The user interface of a ’shark’ swimming through the aquarium consists of user generated YouTube videos.
Just class

Ain’t Google amazing

2, Dec 2008

Ain’t Google fantastic. I’ve just looked up my bro’s house on Streetview. Just amazing.
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