The more observant amongst you will have noticed a slight change to LinkedIn company pages over the past couple of days. On Monday, the team at LinkedIn announced an upgraded version of the company profiles called Company Pages designed to help businesses better showcase products and services with additional features and functionality. Page administrators can [...]
One of the points I tend to make when asked to futurecast about where the recruitment industry is headed is that entire process of recruitment needs revisiting. There tends to be a lot of focus on innovation in the channels that are used to reach candidates, as well as engaging new approaches to communicating brand [...]
No prizes for guessing the theme of this week’s mail . On Wednesday, we were all brought together by some wonderful, morale-boosting news and it would be a travesty not to honour it with a few end-of-the-week online ramblings. So here goes: 200 words on Clokie’s bumper crop of maris pipers. Oh, alriight, alright. If [...]
This week has seen a whole host of emailed links pinging back and forth between Creative and Digital featuring the latest trickery in building projection and I promised to share some of them more widely. If anyone watched the opening ceremony of last year’s Winter Olympics, you’ll have seen just how far animated projection has [...]
<apologies for the outdated update – not sure why this slipped> For those of you who may have missed it, last night saw the New Orleans Saints champion over the Indianapolis Colts, 31-17 in the XLIV Super Bowl. Now I’m not a huge Gridiron fan, but the Super Bowl does present an intriguing advertising circus, [...]
On my daily commute, I often get talking to the Creative Director of a globally respected digital agency. Aside from his usual moans, which you may recognize (briefing process is “shoddy”, not enough time is ever given to “creative thought”, the “clients never seem to understand” the creative idea etc.) one of our perpetual arguments [...]
This week we blend the past and the present; the new world and the old, with links that showcase great examples of 3D, holography, archive footage, air travel, space travel and good old philanthropy. Thanks to Russ, who found the first and last links. Enjoy Immerse yourself in the space race To celebrate the 40th [...]
Straight from a snowy Friday in Shoreham, this week’s theme is interactivity – sites or campaigns that require involvement from a user or users as part of the campaign experience. Interestingly enough, the first three examples below are public sector – unsurprising given the sphere of reference, but interesting in that their approach lie beyond [...]
One of the ongoing discussions in recruitment advertising is on the merits of job boards; the core question centering around the quality of lead that they tend to provide. I’m not going to get into the argument today, but the point here is that we tend to look at job boards on a (fairly) regular [...]