Archive for the ‘Recruitment’ Category

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All the Super Bowl Ads in one place

18, Feb 2010

<apologies for the outdated update – not sure why this slipped>
For those of you who may have missed it, last night saw the New Orleans Saints champion over the Indianapolis Colts, 31-17 in the XLIV Super Bowl.
Now I’m not a huge Gridiron fan, but the Super Bowl does present an intriguing advertising circus, with an [...]

To measure is to know

22, Jan 2010

On my daily commute, I often get talking to the Creative Director of a globally respected digital agency. Aside from his usual moans, which you may recognize (briefing process is “shoddy”, not enough time is ever given to “creative thought”, the “clients never seem to understand” the creative idea etc.) one of our perpetual arguments [...]

Feeling the need for speed

18, Jan 2010

This week we blend the past and the present; the new world and the old, with links that showcase great examples of 3D, holography, archive footage, air travel, space travel and good old philanthropy. Thanks to Russ, who found the first and last links.
Enjoy
Immerse yourself in the space race
To celebrate the 40th anniversary of [...]

Show me and I know, teach me and I learn, involve me and I understand

15, Jan 2010

Straight from a snowy Friday in Shoreham, this week’s theme is interactivity – sites or campaigns that require involvement from a user or users as part of the campaign experience. Interestingly enough, the first three examples below are public sector – unsurprising given the sphere of reference, but interesting in that their approach lie beyond [...]

A new year, but old lessons still need to be learned

29, Dec 2009

One of the ongoing discussions in recruitment advertising is on the merits of job boards; the core question centering around the quality of lead that they tend to provide. I’m not going to get into the argument today, but the point here is that we tend to look at job boards on a (fairly) regular [...]

Progress and the cloud

13, Nov 2009

I’ve borrowed two entries from Springwise for this week, as I thought they made interesting reading. They caught my attention because they were good examples of two trends we have been talking about recently: cloud management (using applications over the internet, as opposed to within a company system) and; mobile/location based services. Both are increasing [...]

QR codes in recruitment advertising: an agile approach to mobile development

19, Oct 2009

We’re currently testing QR (Quick Response) codes for a recruitment advertising campaign for one of our clients. And it seems to be working pretty well.
For those of you who have no idea what I’m talking about, a QR code is like a bar code that has a URL embedded in it. Take a photo of [...]

Hodes wins 2009 CIPD Recruitment Grand Prix

3, Jul 2009

Two nights ago, I had the pleasure of attending the 2009 CIPD Recruitment Awards at the HAC Gardens. The setting was idyllic – on arrival, we were greeted with a glass of champagne and quickly ushered onto the veranda to lounge in the evening sunshine against a backdrop of a cricket match. An immaculately manicured [...]

New BP Ultima Ad

22, Jun 2009

The guys at Ogilvy London have just released this new making-of video, showing the behind the scenes trickery involved in their latest viral campaign for BP Ultimate. Aside from the notion of watching an advert being created (Sony adopted this approach with the Bravia ‘exploding paint’ ads), it got me thinking about how it could [...]

to boldly go…

11, May 2009

Ok. Russ has set me a challenge to see if I can get a William Shatner video into a Friday mail. Easy. This week’s theme is about the use of YouTube as a channel for communicating with key audiences. In a testament to films I thought we would feature the good, the bad and the [...]


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