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Archive for the ‘Recruitment’ Category
Friday mail – Projected Earnings?
19, Jul 2010This week has seen a whole host of emailed links pinging back and forth between Creative and Digital featuring the latest trickery in building projection and I promised to share some of them more widely. If anyone watched the opening ceremony of last year’s Winter Olympics, you’ll have seen just how far animated projection has [...]
All the Super Bowl Ads in one place
18, Feb 2010<apologies for the outdated update – not sure why this slipped> For those of you who may have missed it, last night saw the New Orleans Saints champion over the Indianapolis Colts, 31-17 in the XLIV Super Bowl. Now I’m not a huge Gridiron fan, but the Super Bowl does present an intriguing advertising circus, [...]
To measure is to know
22, Jan 2010On my daily commute, I often get talking to the Creative Director of a globally respected digital agency. Aside from his usual moans, which you may recognize (briefing process is “shoddy”, not enough time is ever given to “creative thought”, the “clients never seem to understand” the creative idea etc.) one of our perpetual arguments [...]
- In: Friday Mails|General thoughts|Recruitment
- Tags: 6* Rule, Atlas, Brand Exposure, BXD, Coca-Cola, Graduates, GSK, KPMG, Measurement, Metrics, Royal Mail
Feeling the need for speed
18, Jan 2010This week we blend the past and the present; the new world and the old, with links that showcase great examples of 3D, holography, archive footage, air travel, space travel and good old philanthropy. Thanks to Russ, who found the first and last links. Enjoy Immerse yourself in the space race To celebrate the 40th [...]
Straight from a snowy Friday in Shoreham, this week’s theme is interactivity – sites or campaigns that require involvement from a user or users as part of the campaign experience. Interestingly enough, the first three examples below are public sector – unsurprising given the sphere of reference, but interesting in that their approach lie beyond [...]
A new year, but old lessons still need to be learned
29, Dec 2009One of the ongoing discussions in recruitment advertising is on the merits of job boards; the core question centering around the quality of lead that they tend to provide. I’m not going to get into the argument today, but the point here is that we tend to look at job boards on a (fairly) regular [...]
Progress and the cloud
13, Nov 2009I’ve borrowed two entries from Springwise for this week, as I thought they made interesting reading. They caught my attention because they were good examples of two trends we have been talking about recently: cloud management (using applications over the internet, as opposed to within a company system) and; mobile/location based services. Both are increasing [...]
We’re currently testing QR (Quick Response) codes for a recruitment advertising campaign for one of our clients. And it seems to be working pretty well. For those of you who have no idea what I’m talking about, a QR code is like a bar code that has a URL embedded in it. Take a photo [...]