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Archive for the ‘Interesting sites’ Category
Herd mentality can sometimes be a good thing
6, Aug 2010We have been talking about building brand engagement a lot over the past few weeks and one of the key things about social media is that it builds engagement by allowing people to form their own positive associations by allowing individuals to participate in activities, as opposed to simply being bombarded with messaging. So I’ve [...]
A brand that captures your mind gains behaviour. A brand that captures your heart gains commitment.
30, Jul 2010In the mail I sent previously, I quoted Chris Yeo, “People will forget what you did. They will forget what you said. But they will never forget how you made them feel.” A great ad or campaign goes beyond simply touting a product or service and come up with something that taps into the human [...]
Friday mail – Projected Earnings?
19, Jul 2010This week has seen a whole host of emailed links pinging back and forth between Creative and Digital featuring the latest trickery in building projection and I promised to share some of them more widely. If anyone watched the opening ceremony of last year’s Winter Olympics, you’ll have seen just how far animated projection has [...]
Gongs and Wrongs
9, Jul 2010After Wednesday night’s celebrations (and deliberations over Agency of the Year) it seemed like a good week to focus on awards and judging angst. In a week that saw both the CIPDs and the AGR being announced, I thought we’d take a break from our part of the world and look over the fence into [...]
- In: Friday Mails|General thoughts|Interesting sites
- Tags: AGR, Apple, Awards, CIPD, Crest, D&AD, Gunn Report, HBO, One Show
Not the Andy Hyatt Friday Email!
6, Jul 2010As you may have noticed I am not Andy Hyatt, I am Tom the new digital designer who started last month, and Andy has asked me to guest produce this weeks Friday email. I may not know quite as much about the world of digital as Andy but I hope to bring you some interesting [...]
Good data, great ideas, intelligent interpretation
25, Jun 2010This morning I received an early call from a friend who had seen me post an update to foursquare at 6.20am and thought I was waiting for a train. We got to talking about how it is easy to misinterpret things in these days of the 140 character status update and it got me thinking [...]
Friday thoughts
11, Jun 2010It’s been a few weeks since I’ve written a Friday mail, although that’s more a reflection of how busy we have been than a failure to keep an interested eye on the web. (If you’re ever interested in checking the sites that we deem as interesting, without having to read my diatribe there is a [...]
Weekend words
17, May 2010It’s been a while since my last Friday mail, so I used the hiatus as an opportunity to revisit some of the concepts that have been brought to the fore over the past two and a half years. Not for the purposes of nostalgic self-congratulation, but principally to see how much further things have come. [...]
- In: Friday Mails|Interesting sites
- Tags: Adidas, Alibaba, AR, Ashton Kutcher, Augmented Reality, Banking, BPR, Collective Art, Cricket, Etsy, Supply Chain, Twitter
Part(y)ing thoughts
19, Apr 2010A Friday mail from our departing New Business Director. Enjoy “The first part of this blog I thought I’d look at the media battleground, and which channels will win the election….? Seems that my career goes in cycles along with governments, in fact my three career moves have all been within a couple of months [...]