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Archive for the ‘General thoughts’ Category
One World. 24 Hours. 6 Billion Perspectives.
26, Nov 2010Earlier this week I came across an interview with Sir Martin Sorrell, where he was talking about the future of advertising. In it he says that content is king. He’s right, but I think that its more than this. Advertising isn’t just about content (rich content though it may be), it is now essential to [...]
Martin Sorrell on changes in advertising
26, Nov 2010A recent BBC interview with Sir Martin Sorrell on changes in advertising. Content is king! It’s c.30mins long. Worth listening to.
Can creativity change the world?
19, Nov 2010TED (Technology, Entertainment, Design) is a fantastic site – a regular source of inspiration. If there is one site that should be part of your weekly digest, this is it. It’s easily digestible, with videos centred on a broad range of topics. No pitching, no sales, just ideas. Anyway, this week’s mail is dedicated to [...]
- In: Friday Mails|General thoughts|Interesting sites
- Tags: big idea, JR, TED
What’s inside the big Hyatt head?
12, Nov 2010A mixed bag this week – catering for a wide range of needs. Hopefully there will be at least one thing to keep you occupied (the Ralph Lauren video is well worth a watch). Enjoy Catering for student needs I thought I’d start with a nice collection of links and ideas. Read the article and [...]
for those of you who missed it last night
9, Nov 2010…here is the Austrian Tourist Boards 3D light show projection from last night.
- In: General thoughts|Interesting sites
- Tags: 3d projection
LinkedIn launches new Company Pages
2, Nov 2010The more observant amongst you will have noticed a slight change to LinkedIn company pages over the past couple of days. On Monday, the team at LinkedIn announced an upgraded version of the company profiles called Company Pages designed to help businesses better showcase products and services with additional features and functionality. Page administrators can [...]
Standing out from the crowd
22, Oct 2010One of the points I tend to make when asked to futurecast about where the recruitment industry is headed is that entire process of recruitment needs revisiting. There tends to be a lot of focus on innovation in the channels that are used to reach candidates, as well as engaging new approaches to communicating brand [...]
119 beautiful slides of digital awesomeness
18, Oct 2010Google presents The Creative Internet: a REALLY useful guide to creativity on the web. It’s worth spending the time looking through these examples. (and it kills my Friday mails for a while, too) Google presents The Creative Internet: https://docs.google.com/present/view?id=0Abmo0iWBO2gEZGY3cnc3dnpfMzM4Y3o2bmduZDY&hl=en&authkey=CJ2Ug_IF A REALLY useful guide to creativity on the web. It’s worth spending the time looking through [...]
Friday mail – chick, chick, chick, CHICKEN!
12, Oct 2010No prizes for guessing the theme of this week’s mail . On Wednesday, we were all brought together by some wonderful, morale-boosting news and it would be a travesty not to honour it with a few end-of-the-week online ramblings. So here goes: 200 words on Clokie’s bumper crop of maris pipers. Oh, alriight, alright. If [...]
A brand that captures your mind gains behaviour. A brand that captures your heart gains commitment.
30, Jul 2010In the mail I sent previously, I quoted Chris Yeo, “People will forget what you did. They will forget what you said. But they will never forget how you made them feel.” A great ad or campaign goes beyond simply touting a product or service and come up with something that taps into the human [...]