Archive for the ‘General thoughts’ Category

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Freaky Fridays, Manic Mondays

1, Mar 2010

In today’s society, we are often dissuaded from acting as individuals, especially when it comes to challenging the status quo. Subsuming yourself to the power of the collective is a mantra that is reinforced on a daily basis. But I don’t necessarily agree with this. One of my favourite quotes comes from a film, The [...]

All the Super Bowl Ads in one place

18, Feb 2010

<apologies for the outdated update – not sure why this slipped>
For those of you who may have missed it, last night saw the New Orleans Saints champion over the Indianapolis Colts, 31-17 in the XLIV Super Bowl.
Now I’m not a huge Gridiron fan, but the Super Bowl does present an intriguing advertising circus, with an [...]

Coca Cola sets out the rules for Social Media

9, Feb 2010

We receive numerous questions about setting out the ‘rules’ for using social media, with most of our clients bogged down in legal ramifications. One of the things we promote is that, rather than trying to manage every existing (and new) social media channel that arises, it makes more sense to set out some guiding principles.
Coca [...]

To measure is to know

22, Jan 2010

On my daily commute, I often get talking to the Creative Director of a globally respected digital agency. Aside from his usual moans, which you may recognize (briefing process is “shoddy”, not enough time is ever given to “creative thought”, the “clients never seem to understand” the creative idea etc.) one of our perpetual arguments [...]

Feeling the need for speed

18, Jan 2010

This week we blend the past and the present; the new world and the old, with links that showcase great examples of 3D, holography, archive footage, air travel, space travel and good old philanthropy. Thanks to Russ, who found the first and last links.
Enjoy
Immerse yourself in the space race
To celebrate the 40th anniversary of [...]

Show me and I know, teach me and I learn, involve me and I understand

15, Jan 2010

Straight from a snowy Friday in Shoreham, this week’s theme is interactivity – sites or campaigns that require involvement from a user or users as part of the campaign experience. Interestingly enough, the first three examples below are public sector – unsurprising given the sphere of reference, but interesting in that their approach lie beyond [...]

A veritable smorgasbord of digital delights

31, Dec 2009

There aren’t many people around today, but I thought it would be fitting to end the year with a Friday Mail: it’s a collection of sites and activities that cover topics that have been discussed and reviewed over the year; a veritable smorgasbord of digital delights.
Have a great evening tonight and a Happy New Year!
A [...]

A new year, but old lessons still need to be learned

29, Dec 2009

One of the ongoing discussions in recruitment advertising is on the merits of job boards; the core question centering around the quality of lead that they tend to provide. I’m not going to get into the argument today, but the point here is that we tend to look at job boards on a (fairly) regular [...]

A new generation of outdoor advertising: video painting

24, Nov 2009

Just come across this, courtsey of @cerfplanante on Twitter. We’ve been quite successful at running ambient and outdoor campaigns for Herts Police that talk about vandalism and I thought this was a nice, stylish idea.

SWEATSHOPPE, 4spots, the landing extras from SWEATSHOPPE on Vimeo.

A rhapsody in jumplinking

23, Nov 2009

Given that I was off on Friday, stricken by the worst case of manflu ever, and that the gloomy weather we’ve all been subject to feels like a portent of tough times ahead, I thought I’d send out my missive early. Or late, depending on how you see it. I started off with a theme [...]


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