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Archive for the ‘General thoughts’ Category
A brand that captures your mind gains behaviour. A brand that captures your heart gains commitment.
30, Jul 2010In the mail I sent previously, I quoted Chris Yeo, “People will forget what you did. They will forget what you said. But they will never forget how you made them feel.” A great ad or campaign goes beyond simply touting a product or service and come up with something that taps into the human [...]
Seth Godin
22, Jul 2010I’ve just finished reading What Matters Now a free book recently released by Seth Godin. OK, its less of a book and more of a selection of thoughtpieces by different people, but I like the notion of freevertising, so thought it might be worth reading. Anyway, amongst the various articles, were some nice quotes, which [...]
Britain’s digital ambitions laid out. Again.
12, Jul 2010For those who are unaware, earlier today, Martha Lane Fox released a manifesto committing to get everyone in Britain online by the end of the Olympics. Whatever you may think of the report, or Ms Lane Fox’s motives for publishing such a garish document (her government quango was cut in the first round of Government [...]
- In: General thoughts
Gongs and Wrongs
9, Jul 2010After Wednesday night’s celebrations (and deliberations over Agency of the Year) it seemed like a good week to focus on awards and judging angst. In a week that saw both the CIPDs and the AGR being announced, I thought we’d take a break from our part of the world and look over the fence into [...]
- In: Friday Mails|General thoughts|Interesting sites
- Tags: AGR, Apple, Awards, CIPD, Crest, D&AD, Gunn Report, HBO, One Show
Not the Andy Hyatt Friday Email!
6, Jul 2010As you may have noticed I am not Andy Hyatt, I am Tom the new digital designer who started last month, and Andy has asked me to guest produce this weeks Friday email. I may not know quite as much about the world of digital as Andy but I hope to bring you some interesting [...]
Friday thoughts
11, Jun 2010It’s been a few weeks since I’ve written a Friday mail, although that’s more a reflection of how busy we have been than a failure to keep an interested eye on the web. (If you’re ever interested in checking the sites that we deem as interesting, without having to read my diatribe there is a [...]
#And the times they are a chaaaaaanging#
26, Apr 2010This week has seen a number of Hodes employees engaged in the unenviable task of judging SIFE projects. For those of you who are unaware, SIFE is an international non-profit organization that works with leaders in business (such as Hodes) and higher education to mobilize university students to make a difference in their communities while [...]
Part(y)ing thoughts
19, Apr 2010A Friday mail from our departing New Business Director. Enjoy “The first part of this blog I thought I’d look at the media battleground, and which channels will win the election….? Seems that my career goes in cycles along with governments, in fact my three career moves have all been within a couple of months [...]
Freaky Fridays, Manic Mondays
1, Mar 2010In today’s society, we are often dissuaded from acting as individuals, especially when it comes to challenging the status quo. Subsuming yourself to the power of the collective is a mantra that is reinforced on a daily basis. But I don’t necessarily agree with this. One of my favourite quotes comes from a film, The [...]
- In: Friday Mails|General thoughts
- Tags: Best Dad, Jamie Oliver, Peace One Day, TED, Tom Hoyt