Archive for the ‘Friday Mails’ Category

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Freaky Fridays, Manic Mondays

1, Mar 2010

In today’s society, we are often dissuaded from acting as individuals, especially when it comes to challenging the status quo. Subsuming yourself to the power of the collective is a mantra that is reinforced on a daily basis. But I don’t necessarily agree with this. One of my favourite quotes comes from a film, The [...]

It’s time to light the lights

19, Feb 2010

It’s been a while since I last sent a Friday mail (got sidetracked by the SuperBowl and by the Winter Olympics) but the eternal search continues… So this week we have been looking at different ways agencies have used to approach the age-old issue of selling your pitch in an engaging way. So below are [...]

Feeling the need for speed

18, Feb 2010

This week we blend the past and the present; the new world and the old, with links that showcase great examples of 3D, holography, archive footage, air travel, space travel and good old philanthropy. Thanks to Russ, who found the first and last links.
Enjoy
Immerse yourself in the space race
To celebrate the 40th anniversary of [...]

To measure is to know

22, Jan 2010

On my daily commute, I often get talking to the Creative Director of a globally respected digital agency. Aside from his usual moans, which you may recognize (briefing process is “shoddy”, not enough time is ever given to “creative thought”, the “clients never seem to understand” the creative idea etc.) one of our perpetual arguments [...]

Feeling the need for speed

18, Jan 2010

This week we blend the past and the present; the new world and the old, with links that showcase great examples of 3D, holography, archive footage, air travel, space travel and good old philanthropy. Thanks to Russ, who found the first and last links.
Enjoy
Immerse yourself in the space race
To celebrate the 40th anniversary of [...]

Show me and I know, teach me and I learn, involve me and I understand

15, Jan 2010

Straight from a snowy Friday in Shoreham, this week’s theme is interactivity – sites or campaigns that require involvement from a user or users as part of the campaign experience. Interestingly enough, the first three examples below are public sector – unsurprising given the sphere of reference, but interesting in that their approach lie beyond [...]

A veritable smorgasbord of digital delights

31, Dec 2009

There aren’t many people around today, but I thought it would be fitting to end the year with a Friday Mail: it’s a collection of sites and activities that cover topics that have been discussed and reviewed over the year; a veritable smorgasbord of digital delights.
Have a great evening tonight and a Happy New Year!
A [...]

An (un)social approach to Christmas

21, Dec 2009

A guest entry this week, courtsey of our new New Business manager, Stephanie Collier. Enoy!
Looking at viral marketing campaigns this week, which have increasingly been seen as the holy grail when it comes to generating large amounts of PR at often a very low cost;  great when you get them right, but get it wrong [...]

The art of presentation

4, Dec 2009

It has been a pitchtastic couple of weeks, with the prospect of more to come. As a result I have been looking at ways of introducing greater levels of engagement in the way we present our work. The other week, I cited PptPlex and Presi as a couple of great tools and having played around [...]

A rhapsody in jumplinking

23, Nov 2009

Given that I was off on Friday, stricken by the worst case of manflu ever, and that the gloomy weather we’ve all been subject to feels like a portent of tough times ahead, I thought I’d send out my missive early. Or late, depending on how you see it. I started off with a theme [...]


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