About me
Andrew Hyatt
Head of Digital at Bernard Hodes Group
Brighton, United Kingdom
- Current
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- Head of Digital at Bernard Hodes Group
- Past
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- Head of Digital at DLKW
- Group Account Director at AKQA
- Director of Business Planning and development at MRM Worldwide
- Senior Manager, eCommerce Development at Lloyds TSB
- Emergency Project Manager at Legal Technologies Ltd
- Education
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- The University of Manchester
- University of Durham
- The King's School, Canterbury
- Recommended
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25 people have recommended Andrew - Connections
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connections
- Industry
- Marketing and Advertising
- Websites
Summary
Andy has spent over a decade in interactive, working with some of the largest and most successful brands in the world to deliver effective, engaging and award-winning campaigns.
Unusually, he has worked both client and agency-side, for Lloyds TSB, leading digital agencies MRM Worldwide and AKQA and most recently heading up DLKW's interactive team.
Andy has acted as an industry advisor on the issues that digital channels have brought about and has spoken at and written for several publications and key industry bodies.
A strong advocate of user-centric design, Andy is responsible for ensuring that our digital solutions are appropriate, engaging and effective, partnering with clients to help them get the best use out of interactive media.
A father of three, he can often be found braving the waters of the South Coast. Even in winter...
Experience
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Head of Digital
Bernard Hodes Group
(Public Company; 501-1000 employees; OMC; Marketing and Advertising industry)
October 2007 — Present (2 years 6 months)
Bernard Hodes Group is a globally recognised specialist in recruitment marketing. A wholly owned subsidy of Omnicom Group, Bernard Hodes has been one of the UK’s most awarded recruitment marketing agencies over the past 10 years.
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Head of Digital
DLKW
(Public Company; 201-500 employees; Marketing and Advertising industry)
June 2006 — October 2007 (1 year 5 months)
DLKW is one of the UK’s leading full-service agencies and has made a name for itself through notable campaigns for brands like eBay, HBOS and Opel. The digital arm of DLKW is the 6th largest agency in the UK in terms of revenue, with clients including HBOS, the COI and BAA.
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Group Account Director
AKQA
(Privately Held; 201-500 employees; Marketing and Advertising industry)
November 2005 — April 2006 (6 months)
AKQA is a global marketing agency that uses innovative ideas and technology to deliver results for the world’s leading brands. The agency was ranked in the Top Five interactive agencies by Advertising Age, and twice recognised as the “Most Respected Agency” by New Media Age.
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Director of Business Planning and development
MRM Worldwide
(Public Company; 501-1000 employees; Marketing and Advertising industry)
April 2000 — November 2005 (5 years 8 months)
MRM Worldwide (previously Zentropy Partners) is an arm of McCann Erickson which specialises in digital marketing, strategy and implementation. The company was voted Interactive Agency of the Year by Marketing magazine in 2001, Agency of the Year by Revolution in 2003 and European Advertising Agency of the Year 2004.
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Senior Manager, eCommerce Development
Lloyds TSB
(Public Company; 10,001 or more employees; LLOY; Financial Services industry)
September 1996 — April 2000 (3 years 8 months)
At the end of the 1990s, Lloyds TSB Bank Plc was the largest Financial Services Provider in the UK with 80,000 staff and over 18 million customers. Lloyds Bank and TSB merged in 1995 to form one of the most profitable organisations of the 1990s, with annual profits of over £3.5 billion.
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Emergency Project Manager
Legal Technologies Ltd
(Privately Held; 11-50 employees; Legal Services industry)
September 1995 — September 1996 (1 year 1 month)
Education
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The University of Manchester
MA/ACIB , Financial Services , 1996 — 1997
Strategic and international marketing management, Operations, Commercial and Branch Lending, Branch Law, Foreign Lending, Accountancy.
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University of Durham
BA (Hons) , Combined Studies in Social Science , 1992 — 1995
Core modules: International & strategic management, cognitive & social psychology, Archaeology, Japanese.
Selected to work on the Shell Technology Enterprise Programme.
Dissertation: ‘The impact of performance-related reward schemes on individual and organisational performance’.
- Activities and Societies:
- Elected Vice-President of College Junior Common Room - responsible for management and upkeep of bar and college facilities, plus managing security and behaviour of undergraduates.
Represented University at Rugby Union and Rugby League.
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The King's School, Canterbury
1986 — 1991
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