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Archive for July, 2010
A brand that captures your mind gains behaviour. A brand that captures your heart gains commitment.
30, Jul 2010In the mail I sent previously, I quoted Chris Yeo, “People will forget what you did. They will forget what you said. But they will never forget how you made them feel.” A great ad or campaign goes beyond simply touting a product or service and come up with something that taps into the human [...]
Seth Godin
22, Jul 2010I’ve just finished reading What Matters Now a free book recently released by Seth Godin. OK, its less of a book and more of a selection of thoughtpieces by different people, but I like the notion of freevertising, so thought it might be worth reading. Anyway, amongst the various articles, were some nice quotes, which [...]
Friday mail – Projected Earnings?
19, Jul 2010This week has seen a whole host of emailed links pinging back and forth between Creative and Digital featuring the latest trickery in building projection and I promised to share some of them more widely. If anyone watched the opening ceremony of last year’s Winter Olympics, you’ll have seen just how far animated projection has [...]
Britain’s digital ambitions laid out. Again.
12, Jul 2010For those who are unaware, earlier today, Martha Lane Fox released a manifesto committing to get everyone in Britain online by the end of the Olympics. Whatever you may think of the report, or Ms Lane Fox’s motives for publishing such a garish document (her government quango was cut in the first round of Government [...]
- In: General thoughts
Gongs and Wrongs
9, Jul 2010After Wednesday night’s celebrations (and deliberations over Agency of the Year) it seemed like a good week to focus on awards and judging angst. In a week that saw both the CIPDs and the AGR being announced, I thought we’d take a break from our part of the world and look over the fence into [...]
- In: Friday Mails|General thoughts|Interesting sites
- Tags: AGR, Apple, Awards, CIPD, Crest, D&AD, Gunn Report, HBO, One Show
Not the Andy Hyatt Friday Email!
6, Jul 2010As you may have noticed I am not Andy Hyatt, I am Tom the new digital designer who started last month, and Andy has asked me to guest produce this weeks Friday email. I may not know quite as much about the world of digital as Andy but I hope to bring you some interesting [...]