Archive for March, 2010

Friday thoughts – a guest contribution

29, Mar 2010

Many thanks to Helen Rosethorn for this week’s entry Following my “feeling sorry for myself” e mail of last week, Mr. Hyatt suggested that I might want to channel my energies into being a guest contributor to the Friday e mail.  My response is that I for one think Andy’s insights at the end of [...]

Extending the channel mix

22, Mar 2010

It’s been a while since I sent a mail out, so I thought I’d send one today. I know I’m off, but times must and all that… In mainstream advertising the rise of the internet usage in comparison to TV, has forced creative directors to rethink how they capture the attention and interest of the [...]

Freaky Fridays, Manic Mondays

1, Mar 2010

In today’s society, we are often dissuaded from acting as individuals, especially when it comes to challenging the status quo. Subsuming yourself to the power of the collective is a mantra that is reinforced on a daily basis. But I don’t necessarily agree with this. One of my favourite quotes comes from a film, The [...]


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