I love Summer. Especially Wimbledon. And my adoration of the season is nothing to do with sun. Or Strawberries. It’s to do with technology. I’m a massive fan of Auntie’s ever-expanding use of technlogy to allow us to keep up to date with Wimbledon. Blogs. Interactive maps. Videos. And of course, the IBM Scorecard. But I’ve been desperately [...]
The guys at Ogilvy London have just released this new making-of video, showing the behind the scenes trickery involved in their latest viral campaign for BP Ultimate. Aside from the notion of watching an advert being created (Sony adopted this approach with the Bravia ‘exploding paint’ ads), it got me thinking about how it could [...]