Archive for May, 2009

Crowd or cloud?

22, May 2009

Our theme for this week is all about the power of the cloud and the crowd. We have talked in many a Friday mail about how the digitisation of media is making it easier for individuals to group together for collective benefit, without having to be encumbered by huge infrastructural or set up costs. We [...]

Freedom of choice. An outdated concept?

15, May 2009

In a Campaign article last week, Rory Sutherland, the President of the IPA (the Institute of Practitioners in Advertising), stated that Advertising was no longer about convincing people to buy a product or service but manipulating people to do what you want them to do. It’s a frightening idea, but it’s also true. [...]

to boldly go…

11, May 2009

Ok. Russ has set me a challenge to see if I can get a William Shatner video into a Friday mail. Easy. This week’s theme is about the use of YouTube as a channel for communicating with key audiences. In a testament to films I thought we would feature the good, the bad and the [...]

Digital awards: is video the new black?

1, May 2009

Over the past few weeks, a number of us have been involved in assessing, shortlisting and discussing a variety of award entries for an even broader number of awards. It’s been intriguing, exhausting and at times, combative, but it has given us a chance to benchmark where we are against our competitive set.
In a [...]


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