Holodeck

I’ve just come across this advert for Wilkinson’s new razor: mildly humourous (I’m being nice), tongue-in-cheek and links to a reasonably designed microsite. Somewhat engaging, I played the game for about a minute but I couldn’t help wondering what it was all for? I mean, I understand what the agency is trying to do, but [...]

A nice mix of disciplines today, with Sport being the overarching theme. As Recruitment Advertising broadens its approach to reach a more passive audience, planners look for companies that have an actively engaged user base whose principles (or demographics ) tie in with the campaign objectives. Sport is an obvious choice. Active, passionate and engaged [...]

It’s Friday, it’s hot and many of us have had hideous journeys, courtesy of London Underground. But life still goes on. As Ferris Bueller said “life moves pretty fast. If you don’t stop and look around once in a while, you could miss something”. Hmmm… anyway, this weeks theme is all about engagement and interactivity. [...]