In today’s modern world, people are increasingly searching online forums for the information they want and to ask for specific advice on subjects they are passionate about. And when it comes to volunteering, this fact remains just as true.
That’s exactly why we’ve taken part of the Hertfordshire Constabulary Special Constables campaign online. We’re promoting voluntary Police Officer roles within online communities, and participating in online conversations with their target audience in social media forums, blogs and on social networks (such as facebook for example).
By contributing to conversations, we’re ensuring that forum members feel they are being helped and not sold to. It means that the campaign both drives traffic to the career site and promotes Hertfordshire Constabulary’s employer brand within volunteering organisations and in organic search results. All while pushing the opportunities, and Hertfordshire Constabulary themselves, up the search rankings too.
In addition, we’re promoting the client’s current ‘day in the life’ video and the online viral video we’ve created for them too – the latter being posted on popular video content sites including youtube.com and metacafe.com
And the results? Whilst we’re only four weeks into this online aspect of the campaign, our video has received over 8,995 interactions on 7 different sites and our posts, which are currently running on 28 different forums, have generated 3,892 conversations. The campaign has driven 2,947 users to the application pages on the ATS already, putting us well on course to meet our targets.
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